Description
Before changing the world, we must first change ourselves. And when we transform ourselves, success comes within reach. Walt Disney once said, “If you can dream it, you can do it.”
But what does it truly mean to dream?
Dreaming is not about what we see while asleep. It is about setting clear goals, building the right skills, strengthening our position, and staying committed to continuous growth. When you define the right goal at the right time and work with dedication, you can transform yourself and create a successful future.
In today’s fast-changing world, career opportunities are no longer limited by geography. The global workplace has become more digital, more connected, and more competitive than ever before. Businesses now depend heavily on online platforms to reach customers, grow brands, generate sales, and stay relevant. As a result, digital skills are no longer optional — they are essential.
The post-pandemic era has accelerated this transformation even further. Companies across the world now invest more in eCommerce, Digital Marketing, Digital Sales, Content Creation, Data Tracking, and Online Learning because people prefer smart, fast, and accessible digital solutions. From startups to large corporate organizations, every modern business needs skilled digital professionals who can help them grow in the digital space.
Bangladesh is also moving rapidly in this direction. Local businesses, corporate brands, startups, and online entrepreneurs are increasingly looking for professionals who understand modern digital marketing tools, platforms, strategies, and analytics. At the same time, international freelancing marketplaces continue to create strong opportunities for skilled individuals who want to build independent careers by serving clients worldwide.
This program has been designed to help you build that future.
Whether you want to work as a professional freelancer, join a company as a Digital Marketing Executive, support an eCommerce business, or grow your own brand, this training will give you the practical knowledge and real-world skills needed to succeed in today’s digital economy.
Through this program, you will learn how digital marketing works in the real world, how businesses use it to generate growth, and how you can build yourself as a confident and capable digital marketing professional for both local and international markets.
Mentor
The program will be led by MD Harunur Rashid, a highly experienced digital professional with 20 years of experience in the freelancing field. He is also the Acting Managing Director and CEO of Infosystem Technology Limited. With extensive hands-on industry knowledge, real marketplace experience, and leadership in the digital business sector, he brings practical insights that will help learners understand both the freelancing world and the corporate digital marketing environment.
What Benefits Will You Gain from This Program?
By joining this program, you will be able to:
Gain a complete understanding of major digital marketing channels
Learn how to create strategic digital marketing plans for businesses and brands
Develop practical skills in managing social media for local and international companies
Build strong expertise in Facebook Ads Management, including conversion ads and eCommerce catalog ads
Learn the fundamentals and practical application of SEO, including On-Page SEO
Understand how to use Google Tag Manager for website and eCommerce tracking
Develop practical working skills in Google Ads, including conversion ads and shopping ads
Gain knowledge of Google Analytics and digital performance tracking
Learn how to prepare professional performance reports using Looker Studio
Build the confidence to start working on international marketplaces such as Upwork, Fiverr, and PeoplePerHour
Develop important professional skills such as CV writing, proposal writing, communication, and presentation skills
Understand how digital marketing supports eCommerce, lead generation, branding, and business growth in today’s world
Final Words
The world is changing, and careers are changing with it. This is the time to prepare yourself with the right skills, practical knowledge, and professional mindset. Digital marketing is one of the most valuable skills in the modern world, and those who master it will have the opportunity to work, grow, and succeed across borders.
This program is more than just a training course. It is a pathway to building your confidence, your capability, and your career in today’s digital-first world.
Training Sessions and Content
Lesson 1: Some Unconventional Talks on Data-Driven Digital Marketing
Topics:
Traditional Marketing vs Data-Driven Digital Marketing, Defining Strategic & Data-Driven Digital Marketing, Benefits of Strategic & Data-Driven Digital Marketing, Operational Plan for a Digital Marketing Agency/Team, Methods of Running Data-Driven Campaigns, Tools for Data-Driven Campaigns, How to Become an Expert Data-Driven Digital Marketer, Job Opportunities in Data-Driven Digital Marketing
Lesson 2: Digital Marketing Channels
Topics:
Introduction to Different Digital Marketing Channels: SEO, Facebook, Google Ads, LinkedIn, YouTube, Twitter, Instagram, Facebook Messenger, WhatsApp, Difference Between Google Ads and Facebook Ads, Which Channel is Suitable for Your Business
Lesson 3: Global Digital Marketing Businesses and Their Business Models
Topics:
What is a Business Model, Ecosystem of Digital Marketing Businesses Around the Globe, Prominent Global Digital Marketing Agencies, Digital Marketing Services Offered Globally and Locally, Challenges Faced by Digital Marketers and Digital Marketing Businesses, Checklist to Become a Great Data-Driven Digital Marketing Specialist or Start Your Own Agency
Lesson 4: Digital Marketing Metrics – Part 1
Topics:
SEO, SMM, PPC, Inbound Marketing, Outbound Marketing, Landing Page, Affiliate Marketing, Impression, Auto Refresh Impression, Reach, Frequency, CPM, vCPM, CPC, Engagement, CPV, Session, Lead, Page Views, Bounce Rate
Lesson 5: Digital Marketing Metrics – Part 2
Topics:
ROAS, Cookies, SERP, Hosting, Dedicated Hosting, Conversion, Conversion Rate, Conversion Rate Optimization, CTR, Frequency Cap, CPA, KPO, KPI, KYC, New Visitor vs Returning Visitor, Google Tag Manager, Google Data Studio, Emotional Marketing, Google Optimize, A/B Testing, Impulse Marketing, Opt-In, Cold Calling
Lesson 6: Digital Marketing Metrics – Part 3
Topics:
Sales Page, Crawling, ALT Attribute, Cross Sell, Up Sell, Conversion Lag, Attribution Modeling, ATL, BTL, TTL, UTM, DSP, Google My Business, Open Graph (OG), Facebook Overlay Tools, Google Webmaster Tools, SSL, CDN, 404, USP
Lesson 7: Strategic Planning for Digital Marketing
Topics:
Introduction to Different Digital Marketing Channels: SEO, Facebook, Google Ads, LinkedIn, YouTube, Twitter, Instagram, Facebook Messenger, WhatsApp, Difference Between Google Ads and Facebook Ads, Which Channel is Suitable for Your Business
Lesson 8: Important Elements of Digital Branding
Topics:
What is Branding, Digital Branding vs Digital Marketing, What Can Digital Branding Do, Benefits of Digital Branding, Important Components of Digital Branding such as Brand Guidelines and Brand Brief
Special Learning Experience
Live Project-Driven Interactive Learning Experience — First Ever in Bangladesh
This program is designed to provide practical, real-world exposure through live project-based learning so that students can develop hands-on confidence, not just theoretical knowledge.
Who Is This Program For?
This program is ideal for:
Individuals who want to start freelancing online
People who want to take eCommerce marketing to the next level
Those who want to work in the data-driven digital marketing sector
University students
Professionals who want to strengthen their digital marketing skills
Directors and decision-makers from various companies
The training program will be delivered through a blended and practical learning approach, including:
On-campus training
Recorded classes through a Learning Management System (LMS)
Quizzes
Assignments
On-campus mentoring





